A target market is a group of people who have similar traits, and a business focuses on them when promoting its products or services. Knowing who your target market is helps your business succeed. In this post, we’ll explain what a target market is, the different types, why it’s important, give some examples, and show you steps to define it to improve your marketing. What is a Target Market? A target market is a group of people who are most likely to buy a product because they have similar traits, like age, income, and lifestyle. Identifying the target market is an important step for a company when deciding how to design, package, and advertise its product.
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A target market is a group of people who have similar traits, and a business focuses on them when promoting its products or services. Knowing who your target market is helps your business succeed. In this post, we’ll explain what a target market is, the different types, why it’s important, give some examples, and show you steps to define it to improve your marketing. What is a Target Market? A target market is a group of people who are most likely to buy a product because they have similar traits, like age, income, and lifestyle. Identifying the target market is an important step for a company when deciding how to design, package, and advertise its product.
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